Research papers on advertising

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PDF Television Advertising and Online Search - The purpose of this paper is to investigate whether and how television advertising expenditures influ-ence online search behavior. The empirical analysis combines two comprehensive databases of television advertising and consumer search in the financial ser-vices product category. The Internet search data are Marketing Research Paper Topics and Expert Writing Tips

Advertising and Branding Research Papers -

Advertising Research by Jerry W. Thomas. A growing share of consumer-goods media spending is shifting away from traditional advertising media (television, radio, print, and outdoor). The proliferation of new media alternatives (online advertising, YouTube, social media, mobile, search engines, apps...

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